Tabby, Paymob partner to boost retailers’ growth in Egypt

Tabby, the Middle East’s leading payments and shopping app, and Paymob, the leading omni-channel payments facilitator in MENAP, have announced a partnership to fuel growth for Egyptian retailers by allowing businesses across Paymob’s network to benefit from Tabby’s split-in-four, interest-free payment solution via Paymob’s gateway.

Tabby and Paymob work together to provide a seamless Buy Now Pay Later solution for both in-store and online retailers.

The collaboration of two leading regional financial technology companies creates an innovative ecosystem that provides value to merchants and exceptional customer experiences, all while supporting Egypt’s burgeoning e-commerce landscape. E-commerce in MENA is expected to reach US $48 billion by the end of 2023, fueled by a surge in digital adoption during the COVID-19 pandemic and favorable government policies.

Ahmed Khalil, Tabby Egypt’s General Manager, said: “Today there is a strong demand for greater financial freedom and flexibility to enable consumers to make their purchases. Retailers need the technology infrastructure that allows them to plug and play solutions that offer financial freedom instantly at checkout, without interest or fees. Partnering with Paymob allows our technology to be instantly accessible to their network of over 120,000 retailers in Egypt.”

“The variety of innovative, customer-centric digital payment methods in the MENA region is skyrocketing. Paymob is leading the way in empowering merchants in the digital economy by giving them access to the most innovative payment methods available,” said Paymob’s Executive Vice President for Global Business Development, Omar El-Gammal. “Our partnership with Tabby is key because it encompasses both physical, in-store and online, e-commerce payments solutions, to provide a better checkout experience, increased conversions and an expanded client base for merchants in Egypt.”

Tabby has assisted thousands of merchants in Egypt, the UAE, and Saudi Arabia in increasing their average order value (AOV) by 33% on average, their overall conversion rate by more than 18%, and their number of returning customers by 40%. Tabby is the largest payments and shopping app in MENA, with over 2 million active users and 6,000 merchants in its network.

Paymob’s payment gateway has provided the most diverse and extensive range of payment acceptance methods in North Africa since its inception in Egypt in 2015. Paymob’s omnichannel payments infrastructure now supports over thirty online and in-store payment methods through its gateway, POS, and Paymob app products. Paymob’s goal is to make the process of growing a business in the digital economy as simple, seamless, and agile as possible, while also providing a great customer experience to its merchants and cutting-edge products to its partners.