As part of its digital transformation roadmap, Al Dahra digitalized its end-to-end procurement processes with SAP Ariba solutions, increasing cost savings, better managing categories, and enhancing compliance and transparency.

The platform will also connect the UAE’s epicurean community through a designated Community Page with curated recipes, video tutorials and tips that wholesomely improve people’s lifestyle from renowned regional experts. Food Crowd encourages the community to communicate and connect through the food they cook, eat and serve to friends and families.