The UAE has broken the monopoly of Western countries in Brand Finance’s latest annual report on the most valuable and strongest nation brands. The country has scored a 2.5-point increase in its Brand Strength .

Brand Finance, a brand valuation and strategy consultancy, named Huawei one of the top 10 most valuable brands for 2022 in its recently published Brand Finance Global 500 2022 report.

Etisalat has also retained its title as the most valuable telecom portfolio of brands for the fifth year in a row with an impressive portfolio of brands touching more than AED 40 bn including Etisalat Misr, Mobily, Ufone, Maroc Telecom, PTCL and is also the only telecom brand to retain AAA brand rating.