It simplifies payments and diversifies revenue streams for all kinds of UAE businesses, including pharmacy chains with existing payment systems – any PayBy merchant can create a payment link on POS to send to their customers.

Seamless Middle East returns for its 20th year on Monday 16th and Tuesday 17th November as the world of payments, fintech, retail and e-commerce adapt to the ‘new normal’, focusing on key themes such as cashless initiatives and the exponential growth of e-commerce. The conference and exhibition is dedicated to helping businesses.