Arif Amiri, said: “DIFC continues to advance its position as the region’s leading global financial center, business and innovation hub, driving not only the future of finance but increasingly the future economy. By supporting partners such as CBD to introduce creative initiatives similar to their Digital Lab, we are also helping Dubai become a global hub for innovation and technology.”

’Through our inherent customer-centric approach, we are committed to continuously diversifying our offering to be able to deliver on our commitment of enriching the lives of our customers each and every day. The recent partnership with the CBD is a testament to provide value and convenience to our customers through kind loyalty program which leverages on our leading brands.