Overall, the food and restaurant business will evolve in 2022, with a stronger emphasis on technology. Food delivery will also become a more important role in the sustainability of the food and beverage hospitality industry. Technology enables the sector to increase its reach. Consumer preferences have shifted throughout time, with a greater preference for convenience and eating at home.

The demand for innovative and secure digital commerce solutions has accelerated, requiring Fintechs to evolve and grow faster than ever due to the onset of the COVID-19 pandemic. Working alongside startups, financial companies and leading payments technology companies such as Visa will ensure we can address these challenges and innovate new solutions that will drive financial inclusion across the GCC region.

Transferring Eidiya money is made possible through a collaboration with PayBy, which operates mobile payment services in partnership with FAB. PayBy on ToTok allows users to quickly and conveniently send instant money transfers to their family and friends through ToTok chat.

Since the onset of the COVID-19 outbreak, Noon has seen a surge in home deliveries in the UAE and Saudi Arabia. The eCommerce retailer’s decision is aimed at ensuring the safety of their delivery personnel and customers in line with local governments’ social distancing guidelines.