This new integration streamlines the payment process for hospitality businesses by eliminating the need for a long list of platforms and vendors, which typically includes separate processes for property management systems, food and beverage point of sale systems, and guest experience platforms, not to mention the various payment service providers for each.

The DSES honor is aimed at promoting excellence in customer service standard in private sector and recognize businesses that offer excellent service for their customers. The award is designed particularly to gain customer’s confidence and to make the experience of “Shopping in Dubai” a pleasurable one. This scheme binds all participating businesses to a common code of business ethics .