“With introduction of the new Sony’s interchangeable lens camera, the Alpha ZV-E10, we are excited to meet the growing needs of today’s creators,” said Murat Gebeceli, Head of Digital Imaging, Sony Middle East & Africa.

Combining superior entertainment and a safe driving experience, the XAV-AX5500 in-car receiver is the perfect companion to make commuting better than ever before. It provides hands-free driving experience while staying connected yet focused on the road.

‘Imaging Edge Webcam’ allows users to live stream and video conference in one easy step while also taking full advantage of Sony’s advanced imaging technology such as autofocus.