Ziina, a UAE-based, YC-backed start-up on a mission to provide financial freedom to everyone in the Middle East, is coming to Jordan. The Jordanian expansion is the latest milestone in the fintech company’s rapid succession of innovation, having launched their digital wallet in February 2022 and their proprietary payment keyboard, the Ziiboard, just this month.

Mobile payments have grown in popularity and are now a common form of payment all over the world. We all use it on a daily basis and with ease, pushing doubts and uncertainties aside.

According to a study by the University of Oxford, money is a transmission route for bacteria, up to 26,000 per banknote. In many areas, the fear that banknotes or coins are a vehicle for the transmission of infection has caused some establishments or services to prohibit it. Many US restaurants have gone cashless and are using QR codes for menus.

Sianna Wu, Senior Vice President, MEA of PayerMax, highlighted the role of digital payments in the Middle Eastern countries’ digitized economy vision in a keynote address.

UnionPay International (UPI) has enabled card acceptance in 180 countries and regions, with issuance in more than 70 countries and regions, through partnerships with over 2500 institutions worldwide. UPI offers the world’s largest cardholder base high-quality, cost-effective, and secure cross-border payment services, as well as convenient local services to a growing number of global UnionPay cardholders and merchants.