The Microsoft Partner of the Year Awards honor Microsoft partners who have created and delivered exceptional Microsoft-based applications, services, and devices in the previous year.

Saleem AlBlooshi, Chief Technology Officer at du, gave the opening remarks, and Ranjit Rajan, Vice President – Research (META) at IDC Middle East & Africa, gave the keynote address. Jasim Al Awadi, Head of Government & Key Accounts at du, and Roula Shahab, Senior Industry Lead – Telco, Media & Energy at Microsoft UAE, delivered forward-thinking presentations that explored advanced technologies.

Application service environments have become more complex as organizations improve the digital services they provide to users and pursue a broader range of infrastructure models to improve performance and reduce costs.

EI-Technologies MENA recently won the Salesforce Outstanding Knowledge Partner award at Salesforce Live – Dubai in March 2022, solidifying the Salesforce “SUMMIT” partnership in the EMEA region.

In an age where digital citizenry has reached its highest levels in the UAE, loyalty programmes are an effective way of engaging and connecting with your customer. Enhanced loyalty programmes are effective tools to ensure customers’ expectations are met at all levels, which is key to retaining loyalty and for sustainable growth. FAB Rewards has witnessed high levels of engagement.