Hisense, a global consumer electronics and white goods manufacturer, has signed a collaborative partnership with McDonald’s, a globally popular Quick Service Restaurant, to support the launch of its FIFA World Cup 2022TM campaign in the GCC.

Trimble, a construction technology provider, hosted its annual Tekla User Days (TUD) virtual event on October 12 and 13, 2022, to advance the Tekla software skillset and expertise of several Tekla experts, Tekla users, and construction industry professionals from the Middle East and India.

ChatFood, an omnichannel ordering and data-driven marketing platform based in the UAE, is now a WhatsApp Solution Provider. ChatFood will be able to provide a turnkey solution to restaurants, bars, sports venues, and fan zones ahead of the 2022 FIFA World Cup.

The FIFA World Cup will begin on November 20, 2022, and is expected to showcase football enthusiasts and fans with a flurry of stats and match footage on social media. FIFA wants to see info on these platforms from an app that they will launch during the world cup.

The new technology uses 12 dedicated tracking cameras mounted underneath the roof of the stadium to track the ball and up to 29 data points of each individual player, 50 times per second, calculating their exact position on the pitch. The 29 collected data points include all limbs and extremities that are relevant for making offside calls.