With the world cup coming around the corner, one of the success stories of innovation in FIFA is the cooling technology in the stadiums.

Hisense, a global consumer electronics and white goods manufacturer, has signed a collaborative partnership with McDonald’s, a globally popular Quick Service Restaurant, to support the launch of its FIFA World Cup 2022TM campaign in the GCC.

ChatFood, an omnichannel ordering and data-driven marketing platform based in the UAE, is now a WhatsApp Solution Provider. ChatFood will be able to provide a turnkey solution to restaurants, bars, sports venues, and fan zones ahead of the 2022 FIFA World Cup.

The FIFA World Cup will begin on November 20, 2022, and is expected to showcase football enthusiasts and fans with a flurry of stats and match footage on social media. FIFA wants to see info on these platforms from an app that they will launch during the world cup.

According to Chris Meakin, General Manager of SGS Qatar, the FIFA World Cup Qatar 2022 successfully applied and demonstrated best practices within the framework of the Event Sustainability Management System (ISO 20121).