The Mohammed Bin Rashid Innovation Fund [MBRIF], an initiative launched by the UAE Ministry of Finance to support nationwide innovation, announced today that it has provided funding support to Bayzat, the UAE’s leading employee benefits platform, as part of its Guarantee Scheme.
Bayzat will use the funds secured by MBRIF’s guarantee to expand its workforce, with a focus on further strengthening its technical development team.

“With the economic climate the way it is, and consumers increasingly cutting back on spending, it’s crucial that businesses think strategically about how they can continue to attract and retain customers. Our gifting solution is best in class and an innovative way to secure customer loyalty, we are excited to be bringing it to the market at such a pivotal time in the retail industry,” said Prerna Sonawane, VP MENA Partnerships at Merit Incentives.

“As GCC institutions look to work with secure and trusted technology providers, this validation highlights the unique benefits of our services for customers, providing them with secure managed cloud services,” said Adam Wolf, Director, BIOS.

With the largest digital facade within The Dubai Mall – a magnificent art projection with a total display area of 200 square metres – all visitors will be transformed by the concept of living dynamic art. The Infinity des Lumières’ Boutique, an experience in its own right, will be accessible directly from The Dubai Mall.