Qatar Tourism has launched the Qatar Specialist Programme, The advanced program, which employs cutting-edge digital learning methodologies, will replace the current Tawash program and contribute to Qatar’s goal of becoming a leader in service excellence. The Qatar Specialist Programme, which is available in 11 languages, provides trade partners with the necessary support, knowledge, and tools to more effectively promote and sell Qatar internationally.

Following a transformative few years, which saw the entire industry adopt critical technology solutions in order to survive, hotels and venues have grown increasingly adept at offering seamless digital-first experiences. As they look ahead, however, this reliance on digital technology poses potential challenges to an industry that is built on human-to-human experiences.

Despite this, the UAE is at the forefront of innovation, with 66 percent of UAE firms investing in digitization to improve operations during the epidemic, which is 20 percent higher than the global average. Because 86 percent of UAE consumers anticipate firms to embrace technology to make their loyalty programs easier and more effective in the future.

Nikhil: Businesses are building digital experiences for their customers and now with Metaverse gaining popularity, several existing jobs are expected to be transformed with new career descriptions and profiles.

The in-house developed app communicates with a hotel’s property management system (PMS), providing guests with a wide range of services such as uploading travel documents such as vaccination certificates, ordering a car on arrival, room service, and laundry. The hotel app can also send the guest automated electronic updates and alerts, as well as e-registration documents, e-invoices, and e-receipts, all in one convenient location.