Gargantuan advancements have been made over the last couple of years to tackle the pandemic. But COVID-19 is still casting a long shadow of uncertainty across the globe. Businesses in almost every sector have had to quickly adapt to a digital-first world and, as economies start to fully reopen, many are finding that the challenges faced so far were just the tip of the iceberg.

The partnership reaffirms Mashreq’s commitment to supporting the UAE’s expanding FinTech sector, partnering with innovators and entrepreneurs to improve the entire customer experience at every touchpoint. Touché, a certified Oracle solution headquartered in Singapore with offices in Barcelona, Tokyo, and Dubai, offers four modules for full-service and quick-service businesses: Order@Table, Pay@Table, Benefit@Table, RoomChange@Table and Order&Pay.

In addition to a place in the competition, each finalist will have the opportunity to invest in a pod in ATM 2022’s start-up area; access to a booking and matchmaking platform powered by AladdinB2B and Draper VC, which can be used to arrange meetings with prospective investors; and global exposure via ATM Travel Tech’s various marketing platforms.

Lockdown measures hit restaurant and bar operators hard and in turn they have had to think on their feet to maintain a semblance of their pre-pandemic revenue streams. Bouncing back is critical to the sector and the UAE F&B scene is has been well prepared thanks to a consistent demand for a wide range of quality leisure experiences and strong leadership.

Hassan shares, “Since the launch of Limestone Lab, we have witnessed growing investors and we have the ability to raise investment at an exponential rate on our sub projects. With our second round of investment in February, we can see a promising few years ahead, with a total of 14 additional, awe-inspiring social and dining venues under Limestone Lab’s umbrella”.