“The last 18 months has forever changed how we work, learn, and play – now more than ever, consumers need devices with the latest technologies to keep up with their lifestyle,” said Josephine Tan.

With rising technology advances ready to meet the demands of the academic year, brands have catered to students’ digital needs. Back-to-school shopping at Jumbo Electronics includes the latest PCs, tablets, and tech accessories, as well as daily raffles and awards. Parents and children alike are seeking for the best technology to guarantee they are prepared for the classroom.

ZenBook 13 OLED unveiled by ASUS is powered by the newest 11th Generation Intel® CoreTM processors with Intel Iris Xe graphics, making everything possible within the lightweight form factor and complete connectivity.

ASUS Republic of Gamers (ROG) announced a new Zephyrus G14 Alan Walker special edition laptop as part of a partnership with famous musician, DJ, and music producer Alan Walker. This computer is equipped for any creative effort, thanks to its distinctive design and special ROG Remix sampler.

As a part of Super Device experience Huawei introduced in the UAE market: new 12.6-inch HUAWEI MatePad Pro and HUAWEI MatePad 11, along with its first stand alone monitor series HUAWEI MateView and HUAWEI MateView GT.