While smart home technology was once regarded as a complicated process or future ambition, the proliferation of smartphones has helped simplify processes and as a result, caused the industry boom.

Being immersed in technology from an early age, Millennials and Gen Z are driving changes in smart home technology, ranging from greater convenience, to personalization and monitoring consumption habits.

At the LG ThinQ Smart Home within Etisalat’s booth, attendees are witnessing firsthand how a seamless, connected smart home can be achieved – harnessing the power of Etisalat’s Wi-Fi technology.

LG’s ever-expanding lineup of PuriCare air purifiers includes single and double tower models for residential spaces, a commercial model for offices and even a portable device for use on-the-go.