Making loyalty pay: How to keep your loyalty rewards safe from scammers

Loyalty accounts are big business, and hackers and fraudsters are increasingly zeroing in on a potential goldmine. According to one study, the global market for loyalty management is set to grow at an annual growth rate of 12.3% over the coming seven years to reach nearly US$18 billion by 2028. And where there’s money and users, cybercrime inevitably follows.

Salesforce announces Loyalty Management to improve customer loyalty experiences

With Loyalty Management, companies can provide more personalized consumer experiences, evolve their loyalty programs to stay current with customer expectations and help drive business value by creating loyal, lifelong customers.