By analyzing data across 15 Middle Eastern countries from April 23 – May 23, 2020, Braze found that 30 day retention was 24% higher for users who joined during Ramadan 2020 compared to pre-Ramadan 2020.

Today, marketers — along with the rest of the world — are facing a crisis. But as time goes on, business will recover, confidence will increase, and a newfound appreciation for innovation will take root.