Customers now demand a connected & AR deployed shopping experience

Findings reveal that, despite the issues that retail establishments face worldwide, the internet can be an effective tool in drawing consumers back into stores by providing them with a more engaging and efficient “connected” experience.

Marketers and brands are focusing on Gen Z in today’s digital world

According to the Global Trends Among Gen Z report by Global Web Index, we know that smartphones are a must for Gen Z. This generation spends an average of 4 hours and 15 minutes every day on mobile, and this is a very high figure compared to other generations.