Zoom announced two key updates and investments in its Zoom Events portfolio — Production Studio and a Zoom Events hybrid experience

Businesses in the UAE are doubling down on mobile apps in an effort to increase customer engagement and spending, and the overall number of mobile app installs in the country is up 23% in H1 2022, compared to the same period last year. While finance apps were the most successful, with installs increasing by an astounding 183%, other categories that experienced significant app install growth included entertainment (31%), travel (36%), social (30%), and food & drink (15%).

Application service environments have become more complex as organizations improve the digital services they provide to users and pursue a broader range of infrastructure models to improve performance and reduce costs.

The study looks at the different sorts of mobile apps and games that have become popular among the people of all age groups in the region, and how it will affect market growth.

Ramadan has once again proved to be a critical period for UAE organisations to capitalise on users’ growing preference for engaging with businesses via their mobile apps.