Snapchatters in Middle East are a truly global, future-forward generation

The report highlights how Snapchatters are a global, future-forward generation, with respondents sharing their views on inclusivity, their drive to excel, and their passion for knowledge.

Marketers and brands are focusing on Gen Z in today’s digital world

According to the Global Trends Among Gen Z report by Global Web Index, we know that smartphones are a must for Gen Z. This generation spends an average of 4 hours and 15 minutes every day on mobile, and this is a very high figure compared to other generations.