With COVID-19 speeding up the transition to digital services and contactless experiences, 84 percent of UAE firms feel mobile applications are now a “must” to stay relevant to their customers.

By analyzing data across 15 Middle Eastern countries from April 23 – May 23, 2020, Braze found that 30 day retention was 24% higher for users who joined during Ramadan 2020 compared to pre-Ramadan 2020.

Mobile Marketing Association’s Middle East Local Council strives to stimulate the growth of modern marketing and its associated technologies in the region. Banking is one of the most mature industries in mobile and technology space.