As IT and business teams drive automation initiatives forward, empowering more people – developers and non-developers alike – to connect data and apps in a secure yet frictionless way will be key to organizations’ future success.

Nearly 70% of customers are expecting personalized, connected experiences, but global marketing leaders say unifying customer data sources in ways that provide a complete view of their customer and a single source of truth is one of their top challenges.

MuleSoft’s 2021 Connectivity Benchmark Report found that IT teams are spending over a third of their time on integration projects, and custom integrations are costing large enterprises on average $3.5 million each in annual labor.

The global survey of 800 CIOs and IT decision makers (ITDMs) in organizations with at least 1,000 employees revealed that digital transformation has widely become a strategic imperative for businesses with nearly all respondents (92%) currently undertaking initiatives or planning to in the next year.