Samsung Gulf Electronics has launched Samsung Rewards in the United Arab Emirates (UAE), an exclusive loyalty program that allows users to earn points when they buy Samsung products on the company’s official website.

The Checkout.com report shows that the region’s consumers have embraced e-commerce nearly universally, with 90 per cent saying they shop online, including nearly half doing so at least on a monthly basis. According to the report, COVID-19 is driving a significant share of the current e-commerce and digital payment transactions in the region.