“Driven by customers’ increased need for fully contactless payment options in response to the COVID pandemic, we are proud to launch the first contactless biometric EMV bank card in the region,” says Suhail Salman.

Dr Vikas Nand Kumar Batheja, comments, “We are thrilled to be part of this campaign in association with Noon, one of Middle East’s favorite shopping destinations. It’s an ideal time for our students to gear up as they would be looking forward to studying on-campus. Our students can be better prepared as they purchase all the essentials at affordable prices!”

Amazon is the largest online marketplace in the world boasting over US$386 billion in revenue in 2020 with 200 million subscribers to its Amazon Prime service just in the United States. And that’s just a fraction of the whole customer base that it serves around the globe year-round.

Findings reveal that, despite the issues that retail establishments face worldwide, the internet can be an effective tool in drawing consumers back into stores by providing them with a more engaging and efficient “connected” experience.

Given the changing market dynamics, an increasing number of consumer brands are assessing what — if any — direct-to-consumer digital commerce strategy to take in a post-COVID world. Some are understandably hesitant to get distracted by an ecommerce play, not wanting to undermine existing retail partnerships or brand equity with a poor online shopping experience.