To deliver continuous improvements to the Program, Pure aligns customer needs, partner feedback, and company strategy in a manner that helps partners grow faster, more smartly, and more innovatively.

The firm is automating its support infrastructure and implementing a efficient engagement model with broader incentives that will make it easier to work with Forcepoint allowing all levels of partners to generate higher customer value.

This news came shortly after the official commercial launch of PurpleCube’s highly anticipated end-to-end AaaS platform, available now to companies worldwide, which was also succeeded with a recent partnership with decision analytics company, Qarar.