Podcast series on The Future of Retail in the GCC launched by TikTok

In the run-up to Black Friday, a key shopping day for many retailers across the region, TikTok has announced the launch of a podcast series titled ‘The Future of Retail.’ The podcast will be hosted by Aref Yehia, Head of Retail & E-Commerce Business Partnerships at TikTok MENA, and will feature discussions with some of the retail industry’s heavy hitters. TikTok channels will have full-length episodes available for both audio and video streaming. Although there have never been more opportunities in the business world, there has also never been more competition.

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