Pure’s new Service Catalog is aimed at revolutionizing the industry by publishing transparent pricing for on-premises and hybrid cloud storage delivered as-a-Service — providing customers with true storage investment transparency.

Pure also announced the availability of the new Pure WaveMakers program to reward Pure’s partners who are leaders in solution selling, training and sales.

Together, the two companies deliver the platforms that customers need to virtualize their environments, quickly consolidate workloads, host mission-critical applications, and accelerate application modernization with persistent storage for containers on-premises or in the cloud.

This deal represents Pure’s largest acquisition to date and the company’s deeper expansion into the fast-growing market for multi-cloud data services to support Kubernetes and containers.

It is estimated that by next year, 90% of enterprises worldwide will build their IT strategies around a mix of on-premises private clouds, public clouds, and their existing platforms to accommodate the increasingly diverse set of requirements of their modern applications.