Digitalisation and a shift in consumer preferences during the pandemic has disrupted the industry across the Middle East and this trend appears poised to grow. According to the International Data Corporation, the Middle East, Turkey and Africa (META) region is expected to spend US$20 billion on digital transformation initiatives this year and up to US$40 billion by 2022.

Covering every sector involved in economic activities, including tourism, government services, environment and SMEs, the package was developed in cooperation with all concerned entities, with each entity creating the measurements that suit the nature of the companies they deal with.