Essential Guide for a Mobile Ramadan 2021in MENA brings the latest consumer insights, statistics, and fresh perspective together, showcasing the significance of the holy month of Ramadan.

By analyzing data across 15 Middle Eastern countries from April 23 – May 23, 2020, Braze found that 30 day retention was 24% higher for users who joined during Ramadan 2020 compared to pre-Ramadan 2020.

During Ramadan, people want to come together, whether virtually or socially distanced, to share the joy with loved ones. Despite inevitable differences to recent years, we will see the emergence of new discovery and shopping behaviours.

Conducted by PSB Research the study examined SVOD trends over a period from January 2019 to May 2020, covering two key phases – the COVID-19 situation that led to lockdowns and Ramadan, when home-entertainment typically spikes in the region.

To capture this religious practice taking place under lockdown, Canon has partnered with Jordanian Canon Ambassador and two time Pulitzer prize winner, Muhammed Muheisen and Dubai-based photographer Reem Falaknaz – who took part to the Arab Documentary Photography Program – to document their personal experiences of practicing Ramadan during this unprecedented time through the powerful medium of photography.