The UAE’s state of marketing in 2021: 81% of marketers change or reprioritize metrics

“As UAE and Middle East customer expectations have changed during the pandemic, marketers have taken on increased importance in guiding digital transformation in their organizations,” said Robbie Kearns, Senior Regional Vice President.

OutSystems featured in Forbes Cloud 100

“Customers choose OutSystems because we empower them to achieve serious productivity in building serious apps. We’re thrilled to be recognized as one of the top companies in world-leading cloud technology innovation,” added Paulo Rosado.

Aramex to digitalize its customer experiences with Salesforce

Salesforce CRM, a bespoke digital solution from Salesforce, will be implemented by Aramex. The most recent digital update, Aramex’s largest in 2021, is expected to completely change and improve customer service standards by enhancing customer experiences.

Salesforce completes acquisition of Slack

“We couldn’t be more excited to have Slack as part of the Salesforce family, combining the #1 CRM and the trailblazing digital platform for the work anywhere world,” said Marc Benioff, Chair and CEO of Salesforce.

Talkwalker to new heights with Tod Nielsen as new global CEO

“I’ve always been an advocate of customer focus and customer centricity – brands that listen to their customers, and adapt quickly to their needs, will be market leaders,” said Tod Nielsen.