“ Advertising Sales Management, Media Cloud’s new industry-specific application built natively on top of the Salesforce Customer 360 platform, we’re giving publishers one simple platform to help their teams manage everything in one place.” Said Christopher.

Salesforce Platform includes low-code tools for interactive app development and automation, as well as new elastic computing, AI-driven data protection, identity management and DevOps capabilities to help teams drive business outcomes fast.

Developers build and launch custom applications using both platforms by connecting Salesforce data and workflows natively into their solutions running on AWS, helps Salesforce developers to integrate AWS data and workflows into their Salesforce applications.

The employee experience has become a central tenet of modern talent management strategies, and is a paradigm that has the potential to drive better business outcomes in recruitment, retention and employee development.

Salesforce congratulated Middle East Partner Awards winners for their hard work, and support in enabling business resilience and customer success amid the challenging past year.