Salesforce congratulated Middle East Partner Awards winners for their hard work, and support in enabling business resilience and customer success amid the challenging past year.

Being digital first and customer centric has never been more important. With Digital 360, companies have the full power of Salesforce to go digital faster, build a single view of their customers, and drive growth.

Data silos, legacy systems, and insufficient technical capabilities often feel like an anchor preventing organizations from moving forward. All of this has implications for the Chief Information Officer (CIO). Increasingly considered by CEOs as a key ally in their organization’s digital transformation journey, more and more CIOs are being tasked with reconceptualizing and embedding resilience in their organization.

Middle East and North Africa organizations are investing in digital transformation to optimize customer experiences and drive post-pandemic business competitiveness, as a result transformation market has reached USD 2.3 billion

Nearly 70% of customers are expecting personalized, connected experiences, but global marketing leaders say unifying customer data sources in ways that provide a complete view of their customer and a single source of truth is one of their top challenges.