Salesforce, a global CRM company, has launched a global tree equity and urban reforestation initiative in partnership with American Forests, One Tree Planted, and SUGi; and a blue carbon program to protect and restore oceans and coastal ecosystems.

“Throughout the 2019 holiday shopping season, retailers saw success with mobile commerce, store pick up and personalization via artificial intelligence and social engagement, removing friction in the ways shoppers browsed and purchased,” said Rob Garf, VP, Industry Strategy for Retail, Salesforce.