Accelerated by the pandemic, more companies are crafting advertising strategies with mobile at the heart of it, as they look to excite and recruit consumers during key moments in time. Ramadan is one such occasion on top of the marketer’s list. It is always the time when shoppers loosen their purse strings and indulge in festive buying.

TikTok, which was created in 2016, is a popular video streaming and social networking website. Users rush to TikTok’s mobile app for music, humor, dance, and much more, and the app’s “For You” feed is generated by algorithms that learn your preferences.

Twitter, Facebook, Snapchat, and Pinterest, all social media pioneers, just announced good second-quarter results. Pinterest was an outlier, with shares falling more than 20% in the two weeks following the Q2 earnings presentation.