Sony MEA launches new addition to its full-frame lens line-up in UAE

The introduction of the FE 12-24mm F2.8 GM means that the F2.8 range of Sony’s G Master series lenses now extends all the way through from 12mm to 200mm and at 12mm, offers zoom at F2.8.

Sony MEA launches WH-1000XM4 wireless noise cancelling headphones

The latest model includes the same touch panel controls as its predecessor and is optimised for Google Assistant and Amazon Alexa so you can manage your day by asking your favourite voice assistant.

Sony MEA launches ‘Ready for PlayStation®5’ for current BRAVIA™ TVs

The new ‘Ready for PlayStation 5’ tagline has been created in partnership with Sony Interactive Entertainment (SIE) to make it easier for consumers to select the optimum TV.

Sony Alpha 7S III empowers creators with supreme imaging performance

Sony’s advanced Real-time Eye AF improves detection performance by 30% over previous system, thanks to the new image processing engine. It ensures accurate, reliable detection even when the subject’s face looks away.

Sony MEA launches WF-SP800N sport headphones in the UAE

Designed for an active lifestyle, the WF-SP800N is perfect for any activity, whether it be running for the train or on the treadmill.