TikTok has become hub for gamers to connect, create, and set cultural trends. With an astounding 3 trillion views worldwide for gaming content in 2022

TikTok has witnessed a surge of users flocking to its platform to engage, create, and connect through their love for gaming.

In a very stealthy way, Google bought Alter, an AI startup specializing in creating avatars using AI. This acquisition is taken as a step by the search engine giant to take the fight to the short video-sharing platform TikTok and has reportedly paid around $100 million for the buyout.

In the run-up to Black Friday, a key shopping day for many retailers across the region, TikTok has announced the launch of a podcast series titled ‘The Future of Retail.’ The podcast will be hosted by Aref Yehia, Head of Retail & E-Commerce Business Partnerships at TikTok MENA, and will feature discussions with some of the retail industry’s heavy hitters. TikTok channels will have full-length episodes available for both audio and video streaming. Although there have never been more opportunities in the business world, there has also never been more competition.

Cybercriminals are very creative and always follow trends closely, even predicting change before the masses in order to maximize the outcome of their techniques. Not too many years ago, there were only a few platforms to use to target new victims while leaving little evidence and unlikely to face any repercussions. The dark web became a place to buy and sell contraband, but the numbers didn’t ever really hit the relative big time with the audiences such that those taking advantage of the technology could actually achieve their wildest dreams.