The data shows that domestic travel is in high demand due to the growing appeal of local destinations amongst the Saudi nationals, as well as the breadth of offer created by Almosafer from bespoke packages to a variety of bookable tours and attractions available on the brand’s domestic activities marketplace.

Omeir Travel has deployed Amadeus’ cutting-edge travel technology solutions to maintain a competitive edge. Amadeus has driven automation throughout the agency’s operations and provided optimisation intelligence tools to find the best fares and ensure the highest quality of service. This also improves product customisation, which enables the delivery of an enhanced customer experience, both online and in-store.