Arron Lock - VMware - retail sector - techxmedia

Why people are the key to building trust in how the retail sector uses data

Technology is, without doubt, perpetuating change in retail, but it’s an ever-spinning wheel that cannot – should not – displace the role of humans. Whether it’s helpful customer service staff, knowledgeable experts or just good, old-fashioned shop assistants there remains a place for people to enable the sector to gradually build consumer trust in its use of data.

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