Decline in MENA startups seems to continue even with raising $173 million across 51 deals in the month of September. The MoM decline in investment value is about 54% while it’s almost a 50% drop when compared to the same time the previous year.

The round was joined by international and regional investors including JIMCO, Target Global, Wamda, DIFC FinTech Fund, March Holding (which has been backing FlexxPay since its seed round), Arzan VC, SuknaVentures, Nuwa Capital and VentureSouq.

The delight and safety of the customers are at the heart of Golden Scent’s long-term strategy as a beauty-tech company since the beginning.