Sharaf DG, a part of the Sharaf Group, has stores across the Middle East region wherein customers can access the widest range of brands across product categories like consumer electronics, home entertainment, IT, telecom, home appliances and more.

In addition to all the existing investors such as Blume, Beenext and Tetrao SPF, this funding round also saw participation from funds managed by Global Alternatives Investor 57 Stars, multiple strategic investors like Sparkle Fund.