Targus Partners with Switchitech to Expand Presence in MEA Region

Targus, a global leader in tech accessories, has announced a strategic partnership with Switchitech Inc., a dynamic startup specializing in Retail consulting and distribution. This collaboration aims to strengthen Targus and Hyper brands’ presence across the Middle East and Africa (MEA) region.

Dave Crew, VP of B2B Sales US & Commercial Director, EMEA at Targus, expressed enthusiasm about the partnership, highlighting the appointment of Sachin Kapoor as Consulting Director – MEA. Sachin Kapoor, Founder and CEO of Switchitech Inc., brings strategic vision and extensive experience to drive Targus’s growth in MEA.

“Sachin Kapoor‘s leadership will be instrumental in our efforts to enhance market penetration in the MEA region,” stated Crew.

Sachin echoed the sentiment, emphasizing the strategic alignment between Targus and Switchitech Inc. to revitalize the Targus brand and expand its market share across MEA.

Targus, renowned for pioneering the laptop bag, continues to innovate with products like tablet cases, backpacks, and docking stations that cater to businesses worldwide. Meanwhile, Switchitech Inc., headquartered in Calgary, Canada, specializes in propelling aspirational brands across MEA, India, emerging markets, and North America through consulting and distribution expertise.

This partnership signifies a collaborative effort to drive growth and success in the competitive MEA tech accessories market.