5 November 2024, Tue |
4:34 PM
TERRA TECH Ltd. (Terra), the MENA region’s first B2B micro-mobility tech start-up will introduce its fleet of electric motorbikes with a swap and drive operations model for the region’s growing business landscape, whilst considering environmental impact.
Husam Zammar, a serial entrepreneur, founded Terra in 2021 as a Dubai International Financial Centre (DIFC) firm. Terra is the ground-breaking initiative he has been working on his entire career. The software for Terra is being painstakingly developed alongside Zammar by a top-notch team with expertise from regional and international tech giants like Google, Careem, and Uber.
The start-up, which was counselled by the international law firm Latham & Watkins, used its broad industry knowledge and commercial savvy to successfully secure pre-seed investment capital from a global network of Saudi, American, and British angel investors, enabling the firm to move forward.
UAE and the wider region saw massive growth in the food delivery market and a surge in demand for commercial two-wheelers in the past 5 years. Environmental awareness and sustainability are becoming increasingly important for businesses and are using electric bikes in their fleets.
Having developed an energy-efficient motorbike combined with a first-of-its-kind swap and drive subscription model in the region, Terra is piloting in the UAE, engaging with leading private enterprises contributing to the country’s thriving economy.
Combined with corporate bike rentals, Terra’s Smart Swapping Stations will be set up across the country allowing drivers to book and switch bike batteries through the platform’s mobile application.
By reducing carbon dioxide (C02) emissions, the technology enables businesses to diligently minimise their carbon footprint. Operational efficiency is simultaneously increased through time efficiency, cost/overhead reduction, driver tracking, and infinite range.
Hussam Zammar, CEO & Founder of Terra said “With a business mission centred around revolutionising the standard transportation system towards sustainable and innovative mobility, Terra’s electric motorbike fleet is a solution to the rising use of its petrol-fueled counterpart enabling progress and changing one motorbike at a time.”
Zammar added “To compensate for one tonne of C02, approximately 40 trees are needed to reduce the carbon footprint. One petrol-powered delivery motorbike emits around 10 tonnes of C02 per year, meaning we would need 400 trees per bike. The UAE has upward of 60,000 petrol-powered bikes commuting each day, can you imagine the size of forest required and the amount of water that would be needed to even make a dent in offsetting this?”
UAE became the inaugural location for Terra as the nation has become a hub for innovation and a core for progression under strategic and forward-thinking leadership.
The fleets of electric motorcycles are just the beginning. In the UAE, Terra intends to create an electric environment that will enable electric mobility and link communities. Its business strategy includes further enlargement throughout the Middle East and then beyond.
