TP-Link launches Aginet, a new brand to support ISPs

TP-Link, a provider of consumer and commercial networking products, has just unveiled a new brand identity, Aginet for Internet Service Providers.

Additionally, TP-Link is launching its entire ISP product line under Aginet to reflect its adaptable, pragmatic solution offerings, said a company statement.

TP-Link says it decided to introduce a brand and lineup that caters to today’s service providers with the latest innovations in internet access and is dedicated to their specific needs.

A History of Reliability

Aginet offers a comprehensive range of solutions and services that cover a wide range of application situations, including xPON, xDSL, Hybrid access, WiFi access, and mesh networking.

TP-Link will launch a wide range of devices and solutions under the Aginet brand, including WiFi routers, Whole Home Mesh WiFi, GPON OLT, GPON WiFi routers, VDSL modem routers, and 4G/5G routers. All of this will be supported by cutting-edge R&D, quality-assured vertical production, and exceptional pre and post-sales services. In addition, the brand will have the shortest reaction time and the most efficient execution team in the network communications terminal industry.

Customers and partners of Aginet have played a vital role in the process, and they now have a new method to engage with Aginet through a fully-featured and functioning WiFi management platform. In addition, Aginet assists ISPs in reducing on-site assistance by executing operations, diagnostics, and maintenance remotely. All of this facilitates extensive automation to reduce operational costs, improve customer satisfaction, and increase flexibility.

What’s Behind the Logo?

Aginet stems from TP-Link’s commitment to offering a highly agile solution to service providers to match their ever-changing markets. Its logo likewise captures this by stylizing the “A” and “N” letters that refer to an Agile Network. 

The logo’s straightforward and impactful visualization stresses Aginet’s three core concepts: professionalism, agility, and reliability.

Aginet’s font and color scheme reflect the open approachability of the brand no matter the size and location of ISPs. TP-Link hopes that by offering a reliability-centered brand, providers will use it as a springboard for their future endeavors. The original Service Provider Business Unit of TP-Link led the company on a six-year journey from the birth of a business unit to a brand-new sub-brand. The new logo pays homage to the company’s origins in the ISP market.

What’s Next?

Aginet will be launched in the coming weeks, followed by its TAUC (TP-Link Aginet Unified Cloud) solution. The TAUC solution will make it easier for ISPs to roll out, install, and maintain services and networks remotely, while also providing a better user experience for end consumers. Please go to https://service-provider.tp-link.com to discover more about the products and services available.