Trend Micro at GITEX 2023: Advancing Cybersecurity with AI

In a bustling corner of GITEX Global 2023, Rabab Zehra, the Executive Editor at TECHx, sat down with Assad Arabi, the Managing Director of Gulf and Emerging Markets at Trend Micro, for an exclusive interview. They discussed Trend Micro’s long-standing presence at the event, their latest offerings, and the evolution of GITEX. This article provides an overview of their insightful conversation.

Trend Micro’s Ongoing Commitment to GITEX

As they delved into the interview, Zehra began by asking Arabi about Trend Micro’s extended history of participating in GITEX. Arabi was quick to emphasize their 15-year association with the event, highlighting the unprecedented crowd and vibrant atmosphere GITEX had to offer this year. He expressed his enthusiasm for the quality of the visitors and the positive feedback from their customers. Arabi was particularly pleased with the growing interest in Trend Micro’s high-tech cybersecurity solutions, which play a vital role in safeguarding digital assets.

A Comprehensive Approach to Cybersecurity

When the conversation shifted towards Trend Micro’s products and solutions, Arabi introduced the company’s flagship cybersecurity platform, Vision One. He explained that Vision One is designed to provide end-to-end security for a multitude of environments, including endpoints, servers, networks, cloud, email, IoT, OT, and even 5G. All these facets of security are seamlessly integrated within their data lake, forming the core of the Vision One cybersecurity platform.

Arabi emphasized that this integration enables customers to harness advanced cybersecurity tools. These tools are instrumental in preventing cyberattacks, predicting their occurrence, detecting attacks in real-time, regardless of their complexity, and analyzing them. Furthermore, they facilitate a rapid and automated response to thwart any cyber threats, ensuring complete visibility and protection against diverse cybersecurity attacks.

The Role of GITEX in Trend Micro’s Growth

As the interview neared its conclusion, Zehra inquired about the significance of GITEX in Trend Micro’s growth as a company. Arabi highlighted the ever-evolving nature of GITEX and its focus on the latest innovations and technologies. In particular, this year’s spotlight on artificial intelligence aligned seamlessly with Trend Micro’s products and solutions, which heavily incorporate AI.

Arabi also announced that Trend Micro is making its solutions available in the United Arab Emirates (UAE), making them the first cybersecurity vendor to have their email gateway and cybersecurity platform offered in the region. This was met with a positive response from customers and led to Trend Micro being recognized as the best Artificial Intelligence Cyber Security Vendor at the event. Additional accolades from Digital Ajman only reinforced the company’s success at GITEX Global 2023.

In conclusion, Trend Micro’s unwavering commitment to GITEX is a testament to the company’s dedication to staying at the forefront of cybersecurity technology. As they continue to evolve their products and embrace the latest innovations, their participation at GITEX serves as a vital platform for showcasing their cutting-edge solutions and driving growth in the ever-expanding cybersecurity landscape.