In a significant move for the UAE’s gaming industry, the Emirates Esports Federation has teamed up with MENATech Entertainment to foster gaming and technology initiatives within the university environment. The Emirates Esports Federation, established by the UAE government, aims to promote esports by organizing and coordinating activities and representing the country in various forums.
MENATech and Amazon UNIVERSITY Esports Collaboration
MENATech Entertainment, part of the GGTech group, spearheads the Amazon UNIVERSITY Esports project, a leading initiative in the MENA region focused on engaging students in the esports and gaming sector. The project aims to build an international university community through competition, networking, and career opportunities.
Hosting the Amazon UNIVERSITY Esports Masters
The collaboration will see the third edition of the Amazon UNIVERSITY Esports Masters, a collegiate tournament among regional universities, hosted on July 5 and 6 at the Pixoul Gaming complex in Abu Dhabi. Mario Pérez, CEO of MENATech, expressed excitement about the partnership: “This agreement is an important step for collegiate esports in the country, where the gaming industry is growing exponentially. We are grateful for the opportunity to hold the Amazon UE Masters Grand Finals at Pixoul Gaming’s impressive facilities.”
Objectives and Market Potential
The Amazon UNIVERSITY Esports Masters aims to create a strong community among MENA region players, offering high-quality international tournaments and career pathways in esports. The partnership recognizes the UAE’s significant potential in the gaming market, with the MENA region’s gaming revenue rising 6% in 2022 to $6.8 billion. The UAE stands out with 90% of adults engaged in gaming, the highest percentage worldwide, and 23% playing for more than 11 hours weekly.
Conclusion
The collaboration between the Emirates Esports Federation and MENATech marks a pivotal development in UAE’s esports scene, providing students with unparalleled opportunities to engage in professional gaming and career advancement.
