UAE witnesses growth in TV sales ahead of FIFA World Cup 

As the FIFA World Cup draws near Qatar, television sales in the UAE has doubled, with most of the major businesses profiting from the huge event’s success.

In the upcoming weeks, millions of people will travel to Qatar and Dubai to watch the biggest football event ever. While millions of soccer fans in the UAE will watch the World Cup on TV in their homes, in various soccer stadiums, hotels, and food and beverage establishments on large screens throughout Dubai and the UAE.

Neha Choudhary, growth and digital strategy, Noon.com said “Millions of customers are starting their World Cup preparations, and this includes getting their match-ready setup sorted. As a result, sales and demand for televisions on Noon have more than doubled.”

Top manufacturers like Samsung, LG, Hisense, Xiaomi, and Nikai have experienced an increase in demand and have gained popularity on the platform recently, according to Choudhary. Additionally, stores have reported good TV sales driven by Fifa World Cup.

Redseer Strategy Consultants say that about five billion eyes are expected to be glued to Fifa World Cup in Qatar and a 43% growth in viewership compared to the world cup in Russia is expected to be seen.

Sandeep Ganediwalla, Partner, Redseer Strategy Consultants said “Covid fueled digital penetration which has given fans multiple ways for football engagement. The habits of football fans are evolving, and so is the way in which they experience football. Their interest is directed not only to the 90 minutes of the game, but also to behind-the-scenes content; and not just to established tournaments, but also to eSports competitions.”

He added “Historically, consumer spending increases during winter festival months. Mega shopping events like Black Friday drive shopping growth, and this coupled with World Cup will lead to much higher spending. People will be hooked to World Cup, and an interesting 83 per cent of football fans use a smartphone while watching the match on TV. We estimate higher customer spending in online channels across different sectors.”