vivo becomes the official sponsor and the official smartphone of FIFA World Cup 22

vivo (https://www.vivo.com/), the global technology company, has been announced as the Official Smartphone and the only Official Sponsor in the smartphone industry of the FIFA World Cup Qatar 2022^TM.

“Football has the power to bring people together. vivo believes that innovation can help football fans build a community and share exciting World Cup experiences with everyone across the globe, whether they are watching the games at a football stadium or enjoying the experience from afar,” said Spark Ni, Senior Vice President and Chief Marketing Officer at vivo.

The company’s new foldable device, the X Fold+, was launched in mainland China in conjunction with FIFA’s 118th anniversary, and it will appear in Qatar 2022 matches to provide support for the event’s preparation and staging. As the FIFA World Cup Qatar 2022TM’s exclusive official smartphone sponsor, vivo will connect international football fans who are as passionate about the beautiful game as vivo is through its industry-leading smartphone technology.

vivo signed a six-year sponsorship agreement with FIFA in 2017, and this year’s event in Qatar will be the company’s second World Cup, following the FIFA Confederations Cup 2017TM, the FIFA World Cup Russia 2018TM, and the FIFA Arab Cup Qatar 2021TM. Vivo also sponsored the UEFA EURO 2020TM football tournament. vivo continues to support football development through its various football sponsorships.

Football, as one of the oldest sports, is extremely popular all over the world. It represents collaboration and working toward a common goal. Football, regardless of race, gender, or age, has the ability to bring people from diverse cultural backgrounds together to form strong bonds and break down barriers.

vivo began its globalization journey in 2014 and now operates in over 60 countries and regions around the world. vivo has always prioritized the consumer and is dedicated to using cutting-edge technology to create excellent smartphones and other products for users all over the world. With a global audience of 5 billion expected for the FIFA World Cup Qatar 2022TM and over 400 million active vivo users worldwide, vivo and FIFA are looking forward to connecting with audiences around the world through their shared passion for football.

vivo believes that the advancement of sports and technology share a similar philosophy in that they both aim to empower people to live better lives through continuous breakthroughs and innovations. Through its sponsorship, vivo will play an important role in assisting FIFA in hosting an open and inclusive event for all people worldwide. As the smartphone industry’s only Official Sponsor of the FIFA World Cup Qatar 2022TM, vivo would like to invite global users and football fans to capture special moments that will be shared with family and friends.

vivo will provide its flagship smartphones to FIFA World Cup staff during the FIFA World Cup Qatar 2022 to help them complete their preparations with cutting-edge technologies and boost the event’s success.

To commemorate the FIFA World Cup Qatar 2022, vivo will also launch the #vivogiveitashot campaign. Vivo hopes that through this campaign, they can recreate those beautiful and impressive moments while also demonstrating the courage of people who face challenges head on. This campaign is expected to give people all over the world the ability to express themselves through their love of football and the FIFA World Cup Qatar 2022.