6 November 2024, Wed |
3:22 AM
vivo announced that it has partnered with one of the year’s most important athletic events, the FIFA Arab Cup Qatar 2021, which will take place from November 30 to December 18, to provide football fans throughout the world with an exceptional experience. Since May 2017, vivo has been the official smartphone sponsor of FIFA events as part of a six-year sponsorship arrangement between the two organizations.
“We are excited to connect with FIFA Arab Cup Qatar 2021TM fans, who are as passionate about the beautiful game as we are,” said Jet Xu, Head of Middle East Business, vivo.
He added, “By leveraging our collaboration with FIFA, we hope to bond with regional customers through the football spirit, and further establish vivo’s creative, joyful, and international brand image.”
The partnership gives vivo access to a worldwide platform where it can connect with international football fans and present its brand to a wider audience. As a firm that promotes the “joy of people,” this is a great chance to highlight how cutting-edge smartphone technology can capture the most exciting, emotional, and beautiful moments.
The Middle East has a critical role in vivo’s global operations. Since its launch in the Middle East in 2019, vivo has focused on providing exceptional product experiences to local customers. Because of its specialized product and marketing tactics, the company has achieved tremendous market share growth. Vivo has become one of the most popular smartphone brands in the region by offering high-performing lineups such as the X, V, and Y series. Vivo invests substantially in R&D, putting users at the center and constantly developing to create cutting-edge smartphone innovations.
FIFA Arab Cup Qatar 2021TM, being the first FIFA pan-Arab tournament, is expected to draw a lot of attention in the area and beyond. With the sponsorship, Vivo hopes to engage with and increase its global customer base of over 400 million people.
In addition to the tournament, vivo will introduce its new flagship X70 series in the region in December. The X70 series has elevated smartphone photography skills to a whole new level, making it the perfect companion for football fans. It was co-engineered with ZEISS, a technical pioneer in the world of optics for 175 years. The X70 series, with its professional-level camera capabilities, is the ideal companion for capturing the game’s most memorable moments.
The vivo sponsorship of the FIFA Arab Cup Qatar 2021 clearly indicates the company’s continued international expansion. According to the company, the FIFA Arab Cup Qatar 2021 is a wonderful opportunity for vivo to acquire additional worldwide exposure and solidify its position as a global brand. Vivo strives to expand internationally by delivering engaging consumer experiences and improving its innovative smartphone technology in the future.
